DESIGNED BY MONKEY BRANDING STARTER KIT

Business Details:
Please provide names of your Competitor’s so we can look at their branding.
Personality:
A brand is perceived by consumers like a person. You trust them, you communicate with them through advertising and purchase, you get disappointed by them, etc. The identity you’re designing is the face of that person.
See suggested list of words below – try to narrow it to 5 or fewer concepts.
Who is your IDEAL customer?
This is different, subtly, than your target market. This is an exercise to identify not just demographic, but who you want your demographic to be, and to start making a profile of this fictional person so that they can more easily be marketed to:
Descriptor Words
Check all that apply